International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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RELATIONSHIP MARKETING AND CONSUMER COMPLAINT RESOLUTION: A CONCEPTUAL STUDY
1 Author(s): MOHAMMED ABDUL HANNAN JAVEED
Vol - 15, Issue- 3 , Page(s) : 509 - 518 (2024 ) DOI : https://doi.org/10.32804/IRJMSH
Relationship marketing, which emphasizes the creation, upkeep, and improvement of long-term connections between businesses and customers, has become a significant paradigm in modern marketing.