( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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RELATIONSHIP MARKETING AND CONSUMER COMPLAINT RESOLUTION: A CONCEPTUAL STUDY

    1 Author(s):  MOHAMMED ABDUL HANNAN JAVEED

Vol -  15, Issue- 3 ,         Page(s) : 509 - 518  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Relationship marketing, which emphasizes the creation, upkeep, and improvement of long-term connections between businesses and customers, has become a significant paradigm in modern marketing.

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