International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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SOCIAL MEDIA EFFECTS ON WELL-BEING, IDENTITY, AND CONSUMER BEHAVIOUR: A THEMATIC REVIEW
2 Author(s): DR. MANSI BANSAL ,DR. KAMALDEEP KAUR
Vol - 16, Issue- 11 , Page(s) : 372 - 384 (2025 ) DOI : https://doi.org/10.32804/IRJMSH
The social media has become an important part of today's communication, impacting on interpersonal communication, identification performance, information sharing and consumer behaviour.