( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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BEHAVIORAL AND ETHICAL IMPLICATIONS OF DARK PATTERNS IN ONLINE RETAIL: A SYNTHESIS OF THEORETICAL AND EMPIRICAL PERSPECTIVES

    1 Author(s):  DR. MANPREET KAUR

Vol -  10, Issue- 6 ,         Page(s) : 543 - 546  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The maturity of digital and social media marketing has introduced a "dark side" to technology-mediated commerce.

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