International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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RASA THEORY AND EMOTIONAL STORYTELLING IN INDIAN ADVERTISING: A STUDY OF GOOGLE INDIA’S “REUNION” CAMPAIGN
3 Author(s): ALOK PAL ,DR. YOGESH VAISHNAW ,DR. DEVENDER BHARDWAJ
Vol - 16, Issue- 12 , Page(s) : 278 - 287 (2025 ) DOI : https://doi.org/10.32804/IRJMSH
Modern-day advertising in India is increasingly focused on storytelling and creating an emotional experience rather than simply marketing products.