International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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PROMOTIONAL STRATEGIES AND TOURIST BEHAVIOUR: A STUDY OF SERVICE QUALITY PERCEPTION IN THE TOURISM SECTOR
3 Author(s): DR. JITENDRA DABRAL, WARSHI SINGH, ARPANA KATIYAR
Vol - 14, Issue- 8 , Page(s) : 553 - 564 (2023 ) DOI : https://doi.org/10.32804/IRJMSH
Tourism is a rapidly growing sector where marketing strategies and service delivery play a crucial role in influencing tourist behaviour.