International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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IMPACT OF ONLINE REVIEWS ON TOURIST BOOKING BEHAVIOUR: AN EMPIRICAL STUDY
3 Author(s): WARSHI SINGH, DR. JITENDRA DABRAL, ARPANA KATIYAR
Vol - 13, Issue- 7 , Page(s) : 429 - 442 (2022 ) DOI : https://doi.org/10.32804/IRJMSH
Tourism has increasingly become a digitally mediated industry, where online reviews play a pivotal role in shaping consumer booking behaviour.