( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF ONLINE REVIEWS ON TOURIST BOOKING BEHAVIOUR: AN EMPIRICAL STUDY

    3 Author(s):  WARSHI SINGH, DR. JITENDRA DABRAL, ARPANA KATIYAR

Vol -  13, Issue- 7 ,         Page(s) : 429 - 442  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Tourism has increasingly become a digitally mediated industry, where online reviews play a pivotal role in shaping consumer booking behaviour.

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