International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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EXAMINING THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND RISK TOLERANCE OF RETAIL INVESTORS IN DELHI NCR
2 Author(s): JYOTSNA KHAITAN ,JYOTI NIRBAN
Vol - 17, Issue- 2 , Page(s) : 333 - 342 (2026 ) DOI : https://doi.org/10.32804/IRJMSH
The retail investment pattern in India has changed rapidly in the last decade. Earlier, Indian investors mostly trusted gold, real estate, and fixed deposits. These options were seen as safe and gave steady but low returns.