International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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AI-DRIVEN LEAD GENERATION AND SALES PERFORMANCE: EMPIRICAL EVIDENCE FROM B2B SMES
3 Author(s): PRAVEEN KUMAR ,PROF. MOHD. RAZAULLAH KHAN,DR. SHAIK KAMRUDDIN
Vol - 17, Issue- 2 , Page(s) : 53 - 66 (2026 ) DOI : https://doi.org/10.32804/IRJMSH
The growing availability of artificial intelligence (AI) technologies has transformed how organizations identify, qualify, and convert sales leads (Davenport & Harris, 2007; Wedel & Kannan, 2016).