( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PROMOTING HIGHER EDUCATIONAL INSTITUTIONS THROUGH SOCIAL MEDIA: A SYSTEMATIC LITERATURE REVIEW

    1 Author(s):  PARINDA V. DOSHI

Vol -  16, Issue- 12 ,         Page(s) : 214 - 232  (2025 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Higher educational institutions use different social media platforms to spread awareness about the institutions, recruit employees and engage students. The study is unique as it has synthesis the studies undertaken on the use of social media by the Higher Educational Institutions (HEIs) for their marketing.

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