( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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INTERNET AS A POLITICAL TOOL IN DIGITAL DIVIDE AND ELECTORAL BEHAVIOUR IN RURAL MUZAFFARNAGAR

    2 Author(s):  BEGRAM,DR. PRAVIND KUMAR

Vol -  16, Issue- 12 ,         Page(s) : 192 - 197  (2025 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study examines how internet access and digital media shape electoral behaviour among rural voters in Muzaffarnagar district, Uttar Pradesh. Based on a household survey of 250 respondents across 10 villages and interviews with 10 local panchayat leaders, the research reveals that while mobile internet penetration has improved

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