( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE HYBRID MEDIA SYSTEM: THEORISING POLITICAL COMMUNICATION

    1 Author(s):  T. K. KHUVEIO

Vol -  16, Issue- 11 ,         Page(s) : 274 - 286  (2025 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The democratic landscape of the 21st century is going through a profound change, propelled by evolving convergence of digital communication technologies, societal expectations, and a pressing demand for governance that is inclusive, transparent, and responsive to citizens’ needs.

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