International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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BEHAVIORAL BIASES AND FINANCIAL CHOICES: EVIDENCE FROM THE SAVING AND INVESTMENT PATTERNS OF INDIAN GOVERNMENT EMPLOYEES
2 Author(s): NEETU DHAYAL, POOJA DHAYAL
Vol - 16, Issue- 11 , Page(s) : 132 - 146 (2025 ) DOI : https://doi.org/10.32804/IRJMSH
Traditional finance believes that people make logical and optimum financial choices; however, behavioral finance research shows that cognitive and emotional biases frequently influence decision-making.