( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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KNOWLEDGE BASED MANAGEMENT: A CONCEPTUAL VIEW

    2 Author(s):  POOJA GULATI , ANITA

Vol -  5, Issue- 9 ,         Page(s) : 28 - 37  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

ABSTRACT:- The company uses various options of the current concepts of corporate marketing. It is proved by attractive offers and communication with customers. However, it is necessary to work on continuous innovation in marketing activities to get the most detailed knowledge about their customers, competitors and the whole market. Subsequently, it should realize the importance of this knowledge, which is a pre-requisite for effective implementation of knowledge management to corporate strategy. The concept of treating organizational knowledge as a valuable strategic asset has been popularized by leading management and organizational theorists.

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