International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS WITH REFERENCE TO SAURASHTRA REGION
1 Author(s): MEGH VAISHNAV
Vol - 13, Issue- 6 , Page(s) : 475 - 481 (2022 ) DOI : https://doi.org/10.32804/IRJMSH
This research made clear that consumers place more weight on the quality of fast-moving consumer goods when making purchasing decisions about particular brands.