( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS WITH REFERENCE TO SAURASHTRA REGION

    1 Author(s):  MEGH VAISHNAV

Vol -  13, Issue- 6 ,         Page(s) : 475 - 481  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This research made clear that consumers place more weight on the quality of fast-moving consumer goods when making purchasing decisions about particular brands.

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