( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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INFLUENCE OF SOCIAL MEDIA AND SOCIOECONOMIC ACTIVITIES ON SMALL AND MEDIUM-SIZED BUSINESSES IN INDIA: NAVIGATING THE DIGITAL LANDSCAPE

    2 Author(s):  PRATAP SINGH,DR SHUBHRA CHATURVEDI

Vol -  16, Issue- 5 ,         Page(s) : 41 - 45  (2025 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The advent of the internet and social media platforms dramatically altered consumer behaviour and corporate operations.

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