( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASING BEHAVIOR IN THE FAST-MOVING CONSUMER GOODS SECTOR OF ROHTAK DISTRICT, HARYANA

    2 Author(s):  MS SWATI,DR POONAM MALIK

Vol -  15, Issue- 9 ,         Page(s) : 346 - 353  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study explores the influence of social media marketing on consumer purchasing behavior in the Fast-Moving Consumer Goods (FMCG) sector in Rohtak District, Haryana.

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