International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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DIGITAL BANKING RURAL CUSTOMERS AND ITS ADOPTION AN EMPIRICAL ANALYSIS OF DISTRICT ANANTNAG JAMMU AND KASHMIR
3 Author(s): DR AJAZ AHMAD BHAT,MISBAH MEHRAJ ,TAWSEEF HUSSAIN RATHER
Vol - 15, Issue- 3 , Page(s) : 409 - 416 (2024 ) DOI : https://doi.org/10.32804/IRJMSH
For decades the formula for success in banking was simple bigger scaled operations, bigger balance sheets fuelled with debt and bigger branch networks but in last five years, the formula for success is being challenged by new entrants, so called digital and virtual