( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A CULTURE WHERE EVERYONE FEELS WELCOME: A CASE STUDY OF MYNTRA

    3 Author(s):  NAMRATA ANAND,DR RICHA RAGHUVANSHI, PROF. ANITA SINGH

Vol -  15, Issue- 3 ,         Page(s) : 313 - 320  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The purpose of this case study is to explore and analyse the diversity and inclusion policies of Myntra, the leading ecommerce store for fashion and lifestyle in India. The principal research question is based on how the diversity and inclusive policies of the company contributes to employees’ growth.

a) Anjali,V. & Shreeradha.D.B. (2019, December 27). Diversity makes business sense for India Inc. The Economic Times. Retrieved on August 11 2022, from Diversity makes business sense for India Inc - The Economic Times (indiatimes.com)
b) Apna. (2021, March 13). Indian companies at the forefront of diversity and inclusion at work. Apna. Retrieved on August 11 2022, from Indian companies at the forefront of diversity and inclusion at work (apna.co)

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