( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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DEVELOPING NEW MARKET OFFERINGS – HANDICRAFT AND HANDLOOM INDUSTRY

    1 Author(s):  DR. VIPRA SHUKLA

Vol -  15, Issue- 3 ,         Page(s) : 256 - 261  (2024 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Marketing Handicraft / Handloom products in markets requires a well-thought-out and well-planned strategy. In order to effectively market the product, it is important to understand the target market, cultural differences and competition.

Marketing Management (Philip Kotler)
New Product :The key Factors in success (Robert G Cooper and Elko J Kleinschmidt)
“Reliance Retail Set to Hike its Ethnic Handicraft Brand Swadesh Abroad” by Ratna Bhushan,  Economic Times,  11October, 2023.

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