( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MARKETING ETHICS: CONCEPTUAL STUDY

    2 Author(s):  VANDANA MUNJAL , ASHISH MALIK

Vol -  5, Issue- 5 ,         Page(s) : 450 - 455  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This paper is a conceptual study about marketing ethics. It starts with an introduction about what is the meaning of this term, why it is important for marketers to be ethical and what implications unethical practices of a marketer may have on organization. It also discuss few scandals which has happened in marketing fields and end with conclusion about what marketers should do.

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