International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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COMMUNICATION STRATEGIES ADOPTED BY RAAHI TO BRING BEHAVIORAL CHANGE AMONGST OLD DIESEL AUTO DRIVERS TO CONVERT OLD DIESEL AUTO INTO E-AUTO. A CASE STUDY IN AMRITSAR
1 Author(s): FERRY BHATIA
Vol - 14, Issue- 12 , Page(s) : 386 - 404 (2023 ) DOI : https://doi.org/10.32804/IRJMSH
To encourage old diesel auto drivers to convert their vehicles into e-autos, specific communication strategies should be tailored to address their concerns, highlight benefits, and guide them through the transition.