( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE LIKE ECONOMY: HOW SOCIAL MEDIA FEEDBACK IMPACTS SELF-PERCEPTION AND IDENTITY

    1 Author(s):  DR. MANJULA V

Vol -  13, Issue- 7 ,         Page(s) : 390 - 402  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The present paper explores the intriguing phenomenon of the "Like Economy" on social media platforms and its influence on individuals' self-perception and identity formation.

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