International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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REFINING THE DEFINATION OF THE TERM BOTTOM OF PYRAMID
3 Author(s): MISS YUKTI SHARMA , MR.ASHOK KUMAR , MR. JITENDER CHAWLA
Vol - 5, Issue- 5 , Page(s) : 194 - 216 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
The bottom of the global economic pyramid refers to the more than four billion people (more than two thirds of the total world population) with per capita incomes below $2 per day (C.K Prahalad) that lives in poor or extremely poor conditions. However termBOPinvolved many controversies since the time it was coined. There clearly exists a wide range of differing opinions around the BOP