( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CONSUMER BEHAVIOR AND ITS IMPACT ON DECISION MAKING

    1 Author(s):  DR. NIHAR RANJAN KALITA

Vol -  10, Issue- 8 ,         Page(s) : 465 - 475  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

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