( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF COVID-19 ON INDIAN RETAIL SECTOR

    3 Author(s):  SAMEER LAMA , POONAM SETHI , MANOJ KUMAR

Vol -  13, Issue- 11 ,         Page(s) : 311 - 321  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Retail Sector in India has undergone a phenomenal change during the last few years. Owing to a dynamic combination of demanding consumers, change in tastes and preferences, increasing income levels among the middle class, huge population base and rapid urbanization, the Indian retail sector has significantly transformed in an unprecedented manner.

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Chari, A., and Raghavan, M. (2011). Foreign Direct Investment in India’s Retail Bazaar: Opportunities and Challenges. The World Economy, 35(1), 79-90. 

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