( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CULTURE AND ADVERTISING: A SEMIOTIC ANALYSIS OF SURF EXCEL'S 2019 HOLI COMMERCIAL

    1 Author(s):  MOHAMMAD AHMAD USMANI

Vol -  13, Issue- 11 ,         Page(s) : 173 - 178  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The use of social reality has been an essential element in advertising. In a multicultural society, advertisers can either eliminate all religious symbolism or try to incorporate as many as possible to strike a chord with the masses. The 'Dirt is Good' campaign by Unilever, which has been rebranded as 'Daagh Achhe Hain' for Indian and Pakistani audiences, has a history of producing lovable ads that resonate with the masses.

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