( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EMPLOYER BRAND IMAGE: A REVIEW OF LITERATURE

    1 Author(s):  PRERNA SONI

Vol -  11, Issue- 11 ,         Page(s) : 272 - 286  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In recent years, the idea of employer brand image has captured the interest of numerous researchers. In the competitive business world of today, Employer Brand Image has emerged as a significant source of competitive advantage that benefits all businesses. Employer brand image has been recognized by organizations as a crucial instrument for luring and keeping a competent staff. The purpose of this study is to gain a more comprehensive understanding of employer brand image and to examine its outcomes including employee engagement, employee citizenship behavior, and employee satisfaction and employee intent to stay. Clarifying employer branding image definitions and outcome’s is the main goal of the study.

Ahmad, N. et al. (2014) ‘The Mediating Role of Employee Engagement in Relationship of Internal Branding and Brand Experience: Case of Service Organizations of Chennai, India’, International Journal of Applied Engineering Research, 9(13), pp. 1937–1952.
Ahmad, A., Khan, M.N. and Haque, M.A., 2020. Employer Branding Aids in Enhancing Employee Attraction and Retention. Journal of Asia-Pacific Business, 21(1), pp.27–38. https://doi.org/10.1080/10599231.2020.1708231

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