( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN GORAKHPUR

    2 Author(s):  MUSTAK ALI QURESHI,PROFESSOR SANJAY BAIJAL

Vol -  13, Issue- 10 ,         Page(s) : 118 - 137  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The act of purchasing products and services online via vendors that operate websites is known as "online shopping”. Merchants have attempted to sell their goods to Internet users since the World Wide Web first appeared. Through online shopping, consumers may access web businesses from the comfort of their homes and shop while using a computer. It is simple to purchase items like clothing, household appliances, mobile phones, books, shoes, antivirus software, and computer hardware and software. It is simpler to access and contrast a wide range of companies and their products through the internet. The most practical option has emerged as online shopping.

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