International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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INDIAN WEDDING INDUSTRY- A GROWING OPPORTUNITY
1 Author(s): DEEPIKA JINDAL
Vol - 5, Issue- 3 , Page(s) : 107 - 120 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
Weddings which were just simple ceremonies in earlier days, have now become a lavish and grandeur affair. In case of Indian weddings it’s the moment for which the families eagerly await, as wedding not only signifies the tying of knot between the bride and groom but alliances between the families. Indian weddings are a family affair with multiple events lasting for days. Globalisation and technological advancements have also left their mark on Indian weddings with people opting for customised weddings, matrimonial sites for match making, designer bridal outfits, jewellery, international destinations for honeymoon and etc. This has created an exhaustive list of arrangements which need to be planned, decided and organised for the success of a wedding. This has led to the establishment of Indian wedding as an Industry with a corporate angle. The paper focuses on change in trends which have occurred in organising the arrangements of Indian wedding and how this has created growth opportunities for various professional and small scale businesses such as Wedding planners, beauty consultants, caterers, matrimonial sites and many more.