( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE HOCKEY INDIA LEAGUE: A LAST BASTION OF INDIA'S FORMER GREATNESS

    1 Author(s):  DR. RUPINDER SINGH

Vol -  13, Issue- 7 ,         Page(s) : 283 - 288  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

February 20, 2014. Investor sentiment was at an all-time low 11 days after the month-long Hockey India League (HIL) finished. Stakeholders were rumoured to be threatening to leave the league. Considering the incredible success of the The HIL used the Indian Premier League (IPL) as a model for creating its own corporate identity at being the upcoming star in the Indian sporting world (Barua, 2015).

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Avasthi, V. (2015), “The death of Indian hockey on its home turf”, Governance Now, 22 December, available at: www.governancenow.com/views/columns/the-death-indian-hockey-its-home-turf (accessed 17 January 2015).
Barua, S. (2015), “Opinion: Indian hockey is missing big corporate sponsors”, Sportskeeda.com, 30 December, available at: www.sportskeeda.com/hockey/opinion-corporate-big-wigs-shy-away-indianhockey- sponsorship (accessed 22 February 2016).

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