( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON BRAND INFLUENCE OF FOREIGN APPARELS ON INDIAN CUSTOMERS WITH SPECIAL REFERENCE TO BANGALORE CITY

    2 Author(s):  DR. V. SARANYA ,U. SUDHEESH KRISHNAN

Vol -  13, Issue- 7 ,         Page(s) : 116 - 120  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

India's markets are growing, and Bangalore is becoming a fashion hub as well as a metropolis. Fashion shows are held by international designers, and international brands are brought to the city. With the changing demographics in India, there has been a shift in consumer tastes and preferences in terms of the brand associations they want to form. The purpose of this research was to determine the factors that influence the brand towards foreign apparel on Indian customers. The goal is also to find predictors of internal brand apparel purchases among Bangalore residents.

Rajput, N and Kesharwani, S (2019) [6] this article defines that "The Modern era provides high quality materials and lot of variety in Indian garment market to satisfy the desire of women’s” Vol.23 issue 4.
Ya, ILS, and Susan, S. (2019) this study examine "The purchase preferences toward sign and domestic branded apparels" Vol. 31 Issues 6
Khare, A. (2019), suggested "Understanding the determinants of fashion clothing involvement of Indian youth". Journal of brand management, 17(7), 472-487

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