Rajput, N and Kesharwani, S (2019) [6] this article defines that "The Modern era provides high quality materials and lot of variety in Indian garment market to satisfy the desire of women’s” Vol.23 issue 4.
Ya, ILS, and Susan, S. (2019) this study examine "The purchase preferences toward sign and domestic branded apparels" Vol. 31 Issues 6
Khare, A. (2019), suggested "Understanding the determinants of fashion clothing involvement of Indian youth". Journal of brand management, 17(7), 472-487