( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON FEMALE CONSUMER PERCEPTION AND BRAND AWARENESS TOWARDS INTERNATIONAL COSMETIC BRANDS IN COIMBATORE CITY

    2 Author(s):  DR.S.MOHANRAJ ,MS.S.BLESSY

Vol -  13, Issue- 7 ,         Page(s) : 93 - 99  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The cosmetics sector comprises a wide range of products and services. It continues to expand, evolve and the profitable opportunity will help the industry thrive. Customers expect variety and innovation from the cosmetics industry, which is growing globally. Several trends are supporting this expansion and predicting long-term success. This study is on Consumer Perception and Brand awareness towards International Cosmetic brands in Coimbatore City. Quality, brand, wide range, and safety are important variables influencing consumers in purchasing international branded cosmetics.

Teenwen Hui & Raja Nurul Ani (2020). Brand loyalty Determinants of Imported cosmetic brands among females in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 5(30), 207-218.
M.D. FAISAL-E-ALAM (2020). The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm. Journal of International Business and Management, 3(1), 01-11.
Dr.Smisha.K., (2018). Measuring Brand Awareness of Customers towards Domestic and Foreign Brands of Cosmetics with Special Reference to Kerala. International Journal of Multidisciplinary,3(4).
 

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