( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 31    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON BUSINESSMEN'S AWARENESS AND PERCEPTION OF DIGITAL MARKETING PROMOTION

    2 Author(s):  DR. D.R. JALWANI ,DEEPAK

Vol -  13, Issue- 6 ,         Page(s) : 267 - 273  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

At present, in the global marketing, digitalization plays a vital role; in the classic era, consumers used to go to the relevant store and inquire about the features and price of the goods they wanted to buy but nowadays, they are sitting in front of the computer or go through the mobile to search the required information about the product they need to buy without the physical visit of the shop similarly based on the user search history the marketing companies sending an advertisement to the mobiles, personal computers and social media accounts in various forms, this whole process is called as Digital Marketing.

Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic commerce research and applications, 4(2), 159-173.
Priyadharshini, R. (2017). Consumer perception towards MNC fast food outlets in Coimbatore. International Journal of Applied Research, 3(3), 237-240.
Adithya, R., Singh, A., Pathan, S., & Kanade, V. (2017). Online food ordering system. International Journal of Computer Applications, 180(6), 22-24.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details