( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON TRANSITION IN E-COMMERCE AND ITS EFFECTS ON TRADE IN APPAREL INDUSTRY (WITH SPECIAL REFERENCE TO LUCKNOW REGION)

    2 Author(s):  KANIKA UPPAL,DR. ASHOK KUMAR MISHRA

Vol -  13, Issue- 5 ,         Page(s) : 193 - 197  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the present era, the terms e-commerce, m-commerce and social commerce are becoming much common and often used in the retail sector, including apparel industry. The transition from e-commerce to m-commerce and social commerce is evident. e-commerce and m-commerce are extensively considered for implementation in the retail sector. There is an increasing quest felt to understand the implications of m-commerce and social commerce. In spite of all the propaganda and hysteria related to m-commerce and social commerce, the central question remaining in minds of researchers is whether consumers accept commercial activities for apparel buying through social networking sites and mobile applications.

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