( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE IMPACT OF COVID 19 ON ONLINE BUYING BEHAVIOR OF CONSUMER AND DIGITAL TRANSFORMATION

    1 Author(s):  HASSAN RAZA

Vol -  13, Issue- 5 ,         Page(s) : 101 - 105  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Covid-19 pandemic has changed the general human culture and sophistication throughout the world in terms of marketing, communicating and change inhabits. In addition, the basis of living, which entails consuming products and the diversity of working, have become the most affected and are resorting to more digital forms. Consumer behavior is strongly related to any consumers' time and specialty location, and therefore, movement restricting factors such as those arising from Covid-19 alters the processes.

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Pandey, N. (2021, January n, d). Digital Marketing Strategies for Firms in Post COVID-19 Era: Insights and Future Directions. https://www.researchgate.net/publication/348417568_Digital_Marketing_Strategies_for_Firms_in_Post_COVID-19_Era_Insights_and_Future_Directions

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