( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SWOT ANALYSIS OF FACTORS AFFECTING DEMAND STATUS OF REAL ESTATE BUSINESS

    1 Author(s):  ARSHI BAIG

Vol -  13, Issue- 2 ,         Page(s) : 349 - 363  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The real estate business is the economy's current slogan. The present paper aims to derive certain factors with reference to demand of real estate in the economy. It is evidently well established that the real estate market is mostly unorganized sector in the country. Through this paper, we aim to address, sort out and apply SWOT analysis to factors derived from Likert statements. The research pertains to pan India. The statistical tools used during research are mean, standard deviation, one sample t-test and factor analysis. The research findings enlist factors that are strengths, weaknesses, opportunities and threats for real estate demand in the property market.

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3. C.K.Ramnarian.  (2012).  Construction and Real Estate Market Research in India.Dissertation.

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