Social media, a group of Internet-based applications facilitating the creation and sharing of messages, pictures, and videos by Internet users, continues to be a growing phenomenon around the world. The popularity of online profile sites such as Facebook, Myspace, and Twitter has given a new wave to social media. These sites are continuously expanding the number of connections among individuals and groups around the world. Organizers of social movements are taking advantage of these tools to spread their message and garner support. The impacts of social media broadly has two dimensions positive and negative. To look at the role of social media in social movements, this case study analyzes Facebook activity related to India’s anti-corruption movement in 2011 and early 2012. We examine how the anticorruption movement used Facebook, how frequency of user activity correlated to the type of content being used and shared on Facebook, and ways in which real-world protest events and government actions affected user activity.