( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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GREEN MARKETING : CHALLENGES AND OPPORTUNITIES

    2 Author(s):  RITU KHERA,DR. GARIMA SHARMA

Vol -  12, Issue- 9 ,         Page(s) : 66 - 74  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In modern time the emergence of large number of problems all over the world, green marketing attain a emerging issue and is essential for promotion & advertising of products with keeping natural environment safe, it is biggest need of time. Consumers all over the world are aware regarding the protection of environmental issues. . Companies are adopting green marketing and are producing green products that have less harmful effects on the environment, than the conventional products.

Pavan Mishra and payal sharma, green marketing in  India: emerging opportunities and  challenges, journals of engineering science and management education, vol. 3. 2010/9-14.
J.A. Ottman. Et al, “avoding green marketing myophia”, environment, vol-48, june-2006
Oyewole, P. (2001). Social Costs of Environmental Justice Associated with the Practice  of  Green  Marketing. Journal of Business Ethics, 29(3), Feb, pp. 239-252.

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