( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PROSPECTS AND CHALLENGES OF GREEN MARKETING IN INDIA

    2 Author(s):  MANOJ KUMAR VERMA, DR. ABHISHEK SARAF

Vol -  12, Issue- 3 ,         Page(s) : 331 - 339  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The present paper examines factors which influence the purchase of eco-friendly products in a broad way, in order to demonstrate what factors used by companies from the marketing-mix elements (the product, the price, the place and the promotion) have an influence on green purchase behaviors and if some are more important than others.

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