( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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TOWARDS THE DEVELOPMENT OF SPORTS MARKETING IN SPORTS MANAGEMENT

    1 Author(s):  DR. ABDUL AZEEJ KHAN

Vol -  11, Issue- 3 ,         Page(s) : 396 - 397  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Spots marketing and Physical Education are integral part of human resources development, the peripheral activities and sports agencies in sports improve the right productivities as well excellence in sports enhance the sense of achievement, national economic development. The development of sports marketing depends upon the right productivity and inspiring the structures of right efforts the marketing is emerging in new dimensions in sports goods and services providing many opportunities either in professional sports or in other sports-related areas specifically tennis and cricket player are the profiteers of sports marketing. Marketing management influences sports performance as well as satisfactions of flow of goods and services from produce to user and integrated business process.

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