( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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INNOVATION AND INFORMATION MANAGEMENT IN GREEN MARKETING: OPPORTUNITIES AND CHALLENGES

    2 Author(s):  DR. JITENDRA SHRIVASTAVA,MS. NEHA YADAV

Vol -  10, Issue- 8 ,         Page(s) : 452 - 460  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

There is a growing interest among consumers around the world about environmental protection. Worldwide they strive to reduce the impact of products and services on climate change and other environmental factors. Merchants have taken a cue and are rude.

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