The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study analyses consumers’ perceptions of corporate socially responsible behavior and its impact on company’s brand image by exploring different dimensions of CSR. Data was collected from consumers to analyze consumers' degree of interest, extent of readiness to support CSR initiatives and its impact on their perception about the company. The findings here suggest a strong impact of company’s philanthropic communication on consumers' perception in forming company’s image and presents evidence to subdue economic issues’ communication. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers by exploiting CSR as marketing and promotion tool.