( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EFFECT OF COVID-19 PANDEMIC ON RETAILING BUSINESS: A REVIEW

    1 Author(s):  DR. NISHITH KUMAR MISHRA

Vol -  12, Issue- 4 ,         Page(s) : 210 - 217  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The whole world is facing the problem of COVID-19 pandemic. In this paper the researchers attempted to find out the impact of COVID-19 pandemic on retailing business in India. This pandemic has altered people's lives majorly and wreaked havoc on the Indian economy. While the long-term effects of COVID-19 are yet to be determined, its immediate impact on retailing is significant and can be experienced by retailers across the country. Retailing organizations involved in supply and service of essential goods such as food, groceries, and healthcare are experiencing increased demand opportunities for serving consumers at home.

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Accessed on 21/06/2020

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