( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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EFFECTIVENESS OF CRM IN PRIVATE SECTOR BANKS

    2 Author(s):  S.SHEEBA, DR. Y. AYSHA FATHIMA

Vol -  12, Issue- 4 ,         Page(s) : 59 - 68  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The whole of humanity has moved to the digital world and banking is no exception. The last 10 years has seen a quantum heap in virtual banking and the type of users has also been wide spread. This research work is a study to explore how the Banks can have an exhaustive CRM that could have a fine data mining that could predict the customers future needs and give solutions that would be useful for the customer. In this study that was done in the survey method and a questionnaire was sent out to the customers of private sector banks.

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