( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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NAVIGATING DIGITAL TRANSFORMATION: THE ROLE OF CHANGE MANAGEMENT STRATEGIES IN ORGANIZATIONAL SUCCESS

    1 Author(s):  DEEP CHAKRABORTY

Vol -  12, Issue- 4 ,         Page(s) : 5 - 10  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Digital transformation has become imperative for organizations seeking to thrive in today's rapidly evolving business landscape. However, successful implementation of digital initiatives often hinges on effective change management strategies.

Bughin, J., Catlin, T., Hirt, M., & Willmott, P. (2018). "Why digital strategies fail." McKinsey Quarterly. Retrieved from: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/why-digital-strategies-fail
Kotter, J. P. (1996). Leading Change. Harvard Business Review Press.

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