( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON THE FACTORS IMPACTING THE USAGE OF DIGITAL BANKING PRODUCTS

    2 Author(s):  AKILANDESWARI VENKATRAMAN IYER,D.VELUMONI

Vol -  12, Issue- 3 ,         Page(s) : 214 - 219  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Technology today has inculcated the use of various products and practices. Technology also brought about various changes in Banking Sector.The world sees a wide range of Digital Banking Products and services. Yet the current users of Digital Banking are affected by a list of factors. This study identifies the factors as Trust factor, Technology factor, Knowledge factor, Security factor and their level of impact on the users on Digital Banking Products . The four Digital Banking Products taken for the study are Cards, UPI, Mobile Banking & E- Banking. The research is descriptive in nature and data has been collected from 200 users of Digital Banking. Convenient sampling technique was employed in collecting samples. Frequency Analysis, Correlation Analysis , Regression Analysis ,have been utilised to interpret data. From Analysis it is found that all the before said factors have a significant impact on the usage of Digital Banking Products. Also from analysis it has been found that the most impacting factor among respondents is Knowledge on Digital Banking and the least factor impacting the Digital Banking among the respondents has been identified as the factor of Security. Therefore it can be suggested to banks that to increase safety precautions and measures in order to improve the standard of Digital Banking interface available to its customers.

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