( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    1 Author(s):  DR. LALITA MISHRA

Vol -  12, Issue- 2 ,         Page(s) : 97 - 108  (2021 ) DOI : https://doi.org/10.32804/IRJMSH


Among the economic sector banking industry is the one who early begun the service automation. Banking services took technological innovations as an opportunity to show difference in a mature market (Amato, 2005). Banking industry is currently driven by technological advancements (Joseph et al, 2003; O’Donnell et al., 2002). Broadly the concept of SST encompasses all technology assisted services produced and consumed in a technological interface without physical contact to service personnel (Curran et al., 2003; Meuter et al., 2000). SST’s are the most visible and client oriented technological innovation. Types of SST are automated teller machine (ATM), call centers/telephone banking (TB) and internet banking (IB).

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