( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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THE ROLE OF YOUTUBE ( A SOCIAL MEDIA PLATFORM ) FOR CHANGE IN INDIAN SOCIETY : AN ANALYTICAL STUDY

    2 Author(s):  SHANI JAISWAL,ASHUTOSH JAISWAL

Vol -  11, Issue- 12 ,         Page(s) : 213 - 217  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Popular social media platform ‘Youtube’ is playing an important role towards change in Indian society. Today Youtube has entered the life of most of the digitized person. Youtube is fast affecting the life of digitized person . India’s population has been around one 135 crore and a large part of it is digitized. Every digitized person has connected to Youtube in one way or the other. As India’s digital population grows , so will the scope of Youtube’s influence. Youtube is influencing various issues of Indian society like - education system , ground level news reporting , entertainment ,knowledge sources , performing art , expression , income and employment ,career/goal setting etc in a different way. Youtube has introduced the new trend of change in Indian society. Therefore an in-depth analytical study of Youtube’s role in this type of social change has become increasingly demanding over the time.

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YouTubers : How YouTube Shook Up TV and Created a New Generation of Stars By Chris Stokel-Walker · 2019

https://socialblade.com/youtube/  

https://en.wikipedia.org/wiki/Social_impact_of_YouTube 

https://www.omnicoreagency.com/youtube-statistics/ 

https://99firms.com/blog/youtube-demographics/#gref

https://www.businessofapps.com/data/youtube-statistics/

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