( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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PUBLIC RELATION A TOOL FOR CONFLICT RESOLUTION

    1 Author(s):  DR.RADHA SARASWAT

Vol -  8, Issue- 2 ,         Page(s) : 163 - 167  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

One of the key problems faced by organizations across the world is erroneous decision making. On a number of occasions, the leaders and senior managers take decisions that only solve the symptom and not the root problem causing the symptom. A number of times this is done knowingly, i.e. leaders know that they are just scratching the surface of the problem and not actually addressing the problem. The reason is often a lack of deep understanding and information to solve the problem, the lack of sufficient initiative to get to the root of the problem or simply the lack of good decision-making skills.

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