International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ROLE OF SELECT MEDIA IN CREATING AWARENESS OF HEALTHFULNESS AMONG COLLEGE YOUTH
3 Author(s): SAUMYA SINGH,PROF. SANJAY SRIVASTAVA,PROF. ANAND PRAKASH
Vol - 10, Issue- 1 , Page(s) : 549 - 562 (2019 ) DOI : https://doi.org/10.32804/IRJMSH
It is needless to emphasis that in the modern and contemporary times health has become one of the most sought after and highly valued activities. It thereby demands enormous resources leading to an extensive commercialization and professionalization of health services accompanied with attendant goods, services, and knowledge; health has become a priority, commanding signifying practices in human life. Health as a construct does not operate in isolation. It is built and understood in relation to other social structures and experiences, systematically expressed within the context of other meanings and practices (Crawford R, 2006).